My airtel My Apps is a mobile based application which provides airtel customers with the power they require right in their hands. The application has been devised to cater customers with 360 degree mobile solutions. The application comes with 6 options on its landing page – Special Offer, Service Request, Mobile internet, VAS Zone, mCommerce, Social and Gaming Zone which will enable prepaid and postpaid customers with Bill information, Payment Options, Net Banking, mWallet and many more. The application is packed with features like segmented menu offerings for prepaid and post paid customers, special benefit promotions (voice, data VAS) through banners, push/pop up notifications for upcoming events or promotions, Live agent chat options and Social media integration (Airtel Buzz, youtube).